WRITTEN BY ZACHARY ROSS

Harnessing the Power of Intentions: The Story of Earthy Jule

Julie, the creative force behind Earthy Jule, found her calling in the most unexpected way. After 16 and a half years running Bubble and Bark, a beloved dog care business in Ferndale, MI, Julie faced the difficult end of an era in 2022. The transition was challenging, but it led her to discover a new passion that has touched countless lives: creating intention jars and necklaces.

A Journey Rooted in Love and Metaphysics

Julie’s fascination with crystals and metaphysical practices was a constant throughout her life, influenced heavily by her partner of 33 years. Together, they celebrated solstices and crafted intention jars filled with dried roses and herbs. Initially, these creations were personal mementos and gifts for loved ones, including memorial jars for pets.

The idea to turn this therapeutic hobby into a business took shape during the last Christmas season. Julie started creating intention necklaces paired with crystals, each piece carefully crafted with a specific purpose in mind—whether it was for protection, good health, abundance, love, or balance. “Crystals are conduits of energy, bringing back the energy that you put into them,” Julie explains. This belief drove her to go all-in, constantly researching and learning about the properties of various crystals and herbs.

Earthy Jule: More Than Just Jewelry

Earthy Jule’s offerings are diverse and meticulously crafted. Each necklace comes with a card detailing the crystals used and their meanings, all cleansed and infused with good intentions. The intention jars, available in various categories like abundance, health, and love, can be placed on tabletops or carried around, serving as constant reminders of the wearer’s intentions.

Julie’s dedication to her craft is evident. She dries her own flowers, grows her own herbs, and ensures that each piece is blessed with positive energy. “I put my heart and soul into it,” she says.

“They’re like therapy, a support system, a reminder of who you are and what you want to bring.”

— Julie

Community and Connection

Julie cherishes the support from the community, which has allowed her to sell her creations at platforms like Woodward Corner Market. She believes in the power of these small tokens to help people through tough times, just as they have helped her. Julie’s creations are not just products; they are pieces of her heart, designed to carry her positive energy to others.

Although Earthy Jule is still in its early stages, Julie dreams of expanding her product line to include memorial jars, housewarming jars, and astrological pieces. She’s also excited about creating more specific categories like “Speak Your Truth” and empowerment necklaces. Each new creation is a step towards helping more people embrace their true selves.

Finding Strength in New Beginnings

The transition from Bubble and Bark to Earthy Jule was not easy for Julie. Losing her dog care business, which was more than a job but a lifestyle filled with community interactions, was a significant blow. However, Earthy Jule has reminded her that she can still make meaningful connections, even if they are not face-to-face.

Julie’s story is a testament to resilience and the power of positive energy. “What you put out is what you get back,” she says. By creating intention jars and necklaces, Julie not only found a new passion but also a way to help others find peace and strength.

A Personal Touch for Every Piece

One of Julie’s most touching moments came when she made a necklace for a friend undergoing cancer treatment. The friend hung the necklace in her car, ensuring it would be with her during every treatment session. This gesture deeply moved Julie, reinforcing the impact her creations can have.

Looking ahead, Julie is focused on maintaining the personal touch in her business. She wants to avoid becoming robotic, aiming instead to create more specific categories and continue making pieces that people love. Earthy Jule has taught her to slow down, be present, and appreciate the moment—lessons she hopes to pass on through her work.

Embrace Your Own Medicine

Julie’s mission is encapsulated in her motto: “Set your intention. Feel the energy. Release your fears and embrace your life. Become Your Own Medicine.” Through Earthy Jule, she invites everyone to harness the power of sacred crystals and mystical herbs to manifest and bring into their world all that they want and need. Each piece is made with pure thought, intention, love, and a little piece of Julie’s heart.

As Julie continues to grow Earthy Jule, she looks forward to helping more people, one magical intention jar at a time. Her journey is a beautiful reminder that even in the face of loss, new beginnings can bring unexpected joy and fulfillment.

Shop Local at Woodward Corner Market

You can find Earthy Jule intention jars and necklaces in our Gifting Department at Woodward Corner Market!

Meet Earthy Jule