WRITTEN BY CHRIS RILEY
Take a moment and think about all the amazing condiments that share the world with us. Now take a moment and think about which condiment you believe deserves first place. In a world with so much variety, the fight for first place is endless and quite subjective. However, the fact remains that there are a few top contenders. And among those top contenders is hot sauce.
THINGS ARE HEATING UP
When you spend all day and night grilling, blending and eating chile peppers, you will most likely end up dreaming about them too. Don’t believe it? Well maybe you should meet Don Button. In 2014 he decided to make hot sauce as Christmas gifts and after spending so much time with them, he had a dream about them. A vivid dream in which he owned a hot sauce company called Hell Fire Detroit. So after waking up, he rushed to the internet to purchase the domain and make the dream a reality. He later ended up launching it in 2015 at Making it in Michigan—a food entrepreneur trade show in which Hell Fire Detroit won Best of Show for quality, flavor, branding and more.
Don firmly believes hot sauce is the best condiment and his love for it pushed him to create something that allows it to be consumed in its purest form. He did his best to highlight the character of the chile pepper by only adding a minimal amount of apple cider vinegar, sea salt, water and olive oil. And the magic? That comes from fire-roasting fresh peppers in a chile roaster in small batches.
IT’S HEALTHY & CELEBRITIES LIKE IT
There’s plenty of research supporting the claim that hot sauce is healthy. And thanks to the active ingredient in chile pepper, capsaicin, there’s a range of health-promoting benefits in Hell Fire Detroit hot sauces including antioxidant, anti-inflammatory and anti-cancer effects. And if none of that impresses you, how about this next bit of hot news. On an episode of Hot Ones Idris Elba said it’s by far his favorite while trying a variety of flavorful, top tier hot sauces. Let that sink in.
And if his name isn’t enough to get you excited about the products at Hell Fire Detroit, then look to other well-known names that have had the pleasure of trying it on other season 9 episodes. A roster of celebrities including the Jonas Brothers, Kristen Bell, Halle Berry, Schoolboy Q and more. And that’s just the habanero flavor. Their Bourbon Habanero Ghost flavor makes an appearance on season 13 of Hot Ones and manages to impress a host of even more celebrities.
ADDING FLAVOR TO YOUR LIFE
Eggs. Pasta. Pizza. Hummus. Soup. Steak. Chicken. Burgers. Tacos. The list goes on! No matter what you are craving, crave on! Because Hell Fire Detroit is a versatile hot sauce that can be used on anything. It’s even for those of you that just want to enhance that Bloody Mary you love drinking so much. Still on the fence? Well it’s time to hop off and start rewarding your tastebuds with a variety of saliva inducing sauces:
Poblano – Earthy twang with a mellow temper
Cherry Bomb – Smoky sweet with a pleasant sting
Manzana – Exotic nose with a fiery smack
Habanero – Flirtatious lure with a vicious bite
Fresno – Tangy lips with a mosey glow
Bourbon Habanero Ghost – Woody pucker with a toasty soul
Beer Habanero Scorpion – Luscious kiss with a killer revenge
Cabernet Habanero Reaper – Love at first bite with a stalker heat
COMING SOON Anaheim - Sunny fresh with an easy demeanor
Looking to add more flavor to your life? Then head over to the market and grab a bottle or ten. Not only will you not regret it, but you will find yourself addicted to flavor. Looking to learn more about Hell Fire Detroit? Visit their website or follow them on their social channels on Facebook and Instagram.
Find Hell Fire Detroit on the top shelf of our Eastern Market Display or in our condiments aisle.